Graphic Designer

Afina is a direct-to-consumer wellness company operating across channels including Amazon, Meta, TikTok, retail, and subscriptions.

The company has grown into an eight-figure e-commerce brand and is now expanding its performance marketing operation. This role joins the creative side of that growth, producing visual assets designed not simply to look good, but to generate measurable commercial results.

About the Role

Afina is hiring a Graphic Designer focused on Performance Creative and Paid Social.

You'll create advertising and marketing assets across Meta, TikTok, Instagram, Amazon, landing pages, email, and product campaigns.

This is a performance-oriented design position. Creative work will be evaluated using metrics such as click-through rates, conversions, testing performance, and its contribution to customer acquisition.

That makes the position particularly relevant for designers interested in combining visual design with marketing, experimentation, consumer psychology, and data.

What You'll Do

• Design static advertising creative for Meta, Instagram, TikTok, and other paid channels.
• Create visual concepts designed around clicks, conversions, and customer acquisition.
• Produce multiple creative variations for rapid experimentation.
• Iterate designs based on campaign performance.
• Turn customer reviews, testimonials, UGC, and product benefits into advertising concepts.
• Create graphics for landing pages and conversion-focused campaigns.
• Design assets for email marketing and product launches.
• Produce graphics and supporting content for Amazon listings.
• Collaborate with growth marketers, creative strategists, media buyers, and video editors.
• Research competitors and emerging advertising trends.
• Help evolve Afina's visual identity across different acquisition channels.
• Incorporate AI tools into the creative workflow to increase production speed and output.

What They're Looking For

Candidates should have at least 2 years of graphic design experience, preferably working with DTC or e-commerce brands.

You'll need:

• A portfolio containing paid-social or performance-oriented creative.
• Experience designing digital advertising.
• Understanding of Meta, TikTok, Instagram, or similar advertising environments.
• Strong typography and visual hierarchy.
• Good composition and layout skills.
• Understanding of direct-response marketing.
• Awareness of consumer psychology.
• Ability to produce and test multiple creative variations quickly.
• Experience interpreting feedback and iterating rapidly.
• Ability to combine visual quality with commercial objectives.

Experience with tools such as Photoshop, Illustrator, Figma, Canva, or comparable design software is relevant.

Performance-Driven Design

One of the most interesting aspects of this position is how design quality is measured.

Rather than evaluating creative work primarily through subjective visual criteria, Afina connects design performance to metrics including:

• Click-through rate (CTR).
• Conversion improvements.
• Creative-testing volume.
• Iteration speed.
• Contribution to paid-social revenue.

Designers who want greater exposure to the relationship between design decisions, experimentation, data, and business outcomes may find this particularly valuable.

AI in the Creative Workflow

Afina also expects designers to use AI tools and modern creative workflows to increase speed and production capacity.

The company doesn't specify particular AI platforms, so I wouldn't add individual tools to the listing.

AI design experience is mentioned again as an advantage, suggesting that AI-assisted creative production is becoming part of the team's workflow rather than simply being connected to the company's product.

Nice to Have

Additional relevant experience includes:

• Designing creative for seven- or eight-figure consumer brands.
• Wellness, skincare, beauty, or consumer-product experience.
• Motion graphics.
• Light animation.
• Amazon listing design.
• Product infographics.
• AI-assisted design workflows.
• Landing-page design.
• Conversion Rate Optimization (CRO).

What Afina Offers

The company highlights:

• Fully remote work.
• Flexible working arrangements.
• Competitive compensation.
• Performance bonuses.
• Significant creative ownership.
• Exposure to campaigns reaching large audiences.
• A fast-moving startup environment.
• Opportunities to grow as the company expands.