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If you want to work somewhere that values your ideas, supports your growth, rewards excellence, and promotes work-life balance (yes, we offer a 4-day work week), this could be the perfect opportunity for you!
About Us
Founded by Louise Hay, our mission is to help people improve their quality of life. As one of the largest publishers of personal development books, events, and courses, we provide a wide range of products and resources designed to empower, educate, and inspire. We believe the words we publish can have a lasting impact, and we’re dedicated to supporting positive change by helping people grow mentally, physically, and spiritually. We love what we do, and we hope you will too.
Role Overview
The Landing Page & Email Design Specialist will lead the end-to-end creation of high-impact promotional landing pages and email marketing campaigns. Combining technical skills, creative design, and marketing strategy, you will craft visually engaging, conversion-focused digital assets in a fast-paced and collaborative environment.
As a key member of our Marketing Automation team, you’ll optimize landing pages, boost customer engagement, and deliver measurable business results.
Key Responsibilities
- Design and build responsive, high-converting landing pages for campaigns, promotions, and product launches.
- Collaborate with copywriters, designers, and marketers to ensure brand alignment and campaign goals.
- Conduct A/B testing on landing page elements such as headlines, CTAs, and visuals to improve conversions.
- Use heatmaps, analytics, and user feedback to enhance user experience and increase engagement.
- Adapt and create design assets in coordination with the Art Department.
- Write clean, reusable HTML, CSS, and JavaScript code for landing pages.
- Perform quality assurance testing to ensure cross-device and platform functionality.
- Strategize, design, and implement email marketing campaigns aligned with audience segments and marketing goals.
- Build and optimize dynamic, personalized email templates for automation.
- Analyze email database segments and apply best practices to improve deliverability and engagement.
- Track and report email campaign performance metrics, providing actionable insights.
- Ensure email designs perform well across devices, platforms, and email clients.
- Use analytics tools (e.g., Acoustic Insights, Google Analytics, Sisense) to measure campaign success.
- Stay current on industry trends and competitor strategies to innovate marketing approaches.
- Coordinate closely with marketing, design, web, and customer service teams to maintain messaging consistency.
- Manage email marketing platforms (such as Acoustic) for deployment and tracking.
- Maintain project schedules and update stakeholders regularly.
- Use approved AI tools to improve efficiency in content creation, analysis, and testing.
- Recommend new tools and technologies to enhance workflows and campaign outcomes.
Skills & Qualifications
- Strong proficiency in responsive design principles and email client compatibility.
- Excellent design eye with the ability to balance creativity and technical requirements.
- Knowledge of UX/UI principles and user behavior for effective design.
- Understanding of customer journey mapping and segmentation strategies.
- Ability to interpret campaign data and optimize accordingly.
- Creative problem-solving and proactive troubleshooting skills.
- Experience working cross-functionally with teams to meet deadlines.
- Highly organized, self-driven, and adaptable to changing priorities.
Education & Experience
- 2-3 years experience in email marketing and web or graphic design.
- Bachelor’s degree (or equivalent) in Digital Media, Web Design, Graphic Design, Visual Communications, Marketing, or related field.
- Proficiency with Adobe Creative Suite/Cloud.
- Experience with email/marketing platforms such as Acoustic, Active Campaign, HubSpot, Marketo, Iterable, Klaviyo, Braze, or ClickFunnels.
- Experience with landing page builders like Unbounce, Instapage, or LeadPages.
- Knowledge of HTML, CSS, and basic JavaScript for email and web development.
Application Requirements
Applicants must submit an online portfolio showcasing interactive design examples.
Why Join Us?
- Remote work opportunity
- Meaningful, impactful work
- 4-day work week
- Excellent benefits
Benefits
- Comprehensive medical, dental, and vision insurance
- Paid time off, paid holidays, and floating holidays
- Winter break with additional days off
- 401(k) match up to 6%
- Company-paid short-term and long-term disability insurance
- Life and AD&D insurance
- Emergency savings account with company contribution
- Flexible spending and health savings accounts
- Gym membership discounts
- Professional development and education support
- Employee assistance programs for you and your family
Commitment to Diversity
We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued. We encourage applications from all backgrounds, regardless of gender, ethnicity, ability, sexual orientation, age, socio-economic status, religion, or beliefs.
Additional Information
This is a remote position; however, employment is restricted to candidates residing in the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.
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