Lead UI/UX Designer

UserWise is looking for an experienced Lead UI/UX Designer to take ownership of the player experience for a mobile Free-to-Play game based on a globally recognized entertainment IP.

This is a hands-on leadership position for a designer who wants to remain deeply involved in the work. You'll create user flows, wireframes, interactive prototypes and UI systems, identify usability problems before they reach production, and help establish stronger UX processes across the project.

You'll also mentor another UI/UX Designer while collaborating closely with Game Design, Art, Product, Engineering and Production.

What You’ll Be Working On

You'll own the overall UX quality of the game, taking features from early concepts through prototyping and into the final product.

Your responsibilities will include:

• Translating game and product concepts into clear user journeys and flows
• Creating wireframes and interactive prototypes
• Rapidly testing and comparing different UX solutions
• Defining information architecture, navigation and screen hierarchy
• Establishing intuitive and consistent interaction patterns
• Designing experiences for gameplay, onboarding and progression
• Creating UX for rewards, LiveOps, events and social features
• Designing monetization experiences for a Free-to-Play environment
• Reviewing prototypes and playable builds to identify usability problems
• Following features through implementation to preserve design intent
• Working directly with Engineering to resolve interaction issues
• Establishing reusable UX patterns and UI components
• Creating interaction standards and supporting documentation
• Improving collaboration between Game Design, UX, Art and Engineering
• Mentoring another UI/UX Designer while remaining directly involved in execution

You'll also work closely with the Art Director to turn the game's broader visual direction into a cohesive and scalable interface system.

Design Before Production

A major part of this role is solving UX problems before significant production resources are committed.

You'll use flows, wireframes and rapid interactive prototypes to explore different solutions, validate interactions and identify potential usability issues before features move into Art and Engineering.

This approach should help the team make better design decisions earlier while reducing expensive redesigns later in production.

What UserWise Is Looking For

UserWise is looking for someone with senior or lead-level experience designing UI/UX for shipped games.

You should bring:

• Senior or Lead-level UI/UX experience within the games industry
• Experience working on shipped mobile games
• Strong experience with Free-to-Play products
• Ideally, experience with casual or mass-market mobile titles
• Excellent mobile interaction-design fundamentals
• Strong information architecture and navigation skills
• A deep understanding of hierarchy, readability, feedback and usability
• Experience designing progression and reward systems
• Experience with onboarding and FTUE
• Knowledge of LiveOps, events and monetization UX
• Strong wireframing and interactive prototyping skills
• Advanced proficiency with Figma or equivalent modern design tools
• Strong visual and UI design fundamentals
• The ability to simplify complex game systems
• Strong product judgment and proactive problem-solving skills
• Experience mentoring or providing direction to other UI/UX Designers
• Experience collaborating with designers, artists, engineers, Product Managers and Producers

Experience with Unity-based game production is highly valuable.

Familiarity with AI-assisted or rapid-prototyping tools for exploring and validating design solutions is also a plus.

Your Portfolio Matters

A strong portfolio is essential for this opportunity.

UserWise is particularly interested in seeing the thinking behind your work rather than a collection of polished final screens.

Relevant case studies could include:

• Shipped mobile and Free-to-Play games
• User journeys and flows
• Wireframes
• Interactive prototypes
• Early UX concepts evolving into final shipped interfaces
• Gameplay experiences
• Onboarding and FTUE
• Progression and reward systems
• LiveOps or event experiences
• Monetization UX
• Complex features you simplified
• Meaningful usability problems you identified and solved

Your case studies should clearly communicate how you reached the final solution, including the alternatives you explored, decisions you made and how the experience evolved through implementation.

It's also important to distinguish your individual contribution from the work completed by the broader team.

Why Join UserWise?

This role offers significant ownership over the UX of a flagship mobile game while the product is still actively being shaped.

Rather than treating UX as a downstream production function, UserWise wants UI/UX to influence features earlier in the development process.

You'll have the opportunity to establish UX processes, reusable patterns, design systems and quality standards while continuing to work directly on the product.

The role also offers:

• 100% remote work within Europe
• Flexible working environment
• Market-competitive compensation
• Paid time off
• Performance bonus
• Annual performance reviews
• A small, experienced team
• Opportunities to experiment with rapid prototyping and AI-assisted workflows

Take Your Figma Prototypes Further

Rapid prototyping is a core part of this role, from exploring alternative UX solutions to validating interactions before they reach Art and Engineering.

Designlab's Prototyping in Figma course helps experienced designers build more advanced interactive prototypes and communicate product experiences before development.

Explore Prototyping in Figma Affiliate link