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Create video ads built to perform, not just look good
Afina is looking for a Performance Video Editor to create fast-moving, conversion-focused video campaigns across Meta, TikTok, Instagram Reels, and YouTube Shorts.
Afina is an 8-figure wellness brand and the #1-selling filtered showerhead brand on Amazon. As the company expands across direct-to-consumer, Amazon, retail, and subscriptions, it's looking for a video editor who understands the connection between creative execution and measurable growth.
This isn't a traditional post-production role. You'll be designing and editing ads around performance — thinking about hooks, retention, CTR, conversion, and ROAS as much as pacing, storytelling, and visual quality.
What you'll be creating
You'll work directly with Afina's creative and growth teams to turn raw footage, UGC, creator content, and AI-generated assets into paid social campaigns designed to convert.
Your work will include:
- Editing performance-focused video ads for Meta, TikTok, Instagram, and YouTube Shorts.
- Turning raw footage and creator content into compelling direct-response ads.
- Developing strong opening hooks that stop users from scrolling.
- Using pacing, captions, sound design, storytelling, and CTAs to improve performance.
- Creating multiple variations of concepts for rapid testing.
- Iterating quickly on successful creatives to find new winning variations.
- Collaborating with media buyers and the growth team to understand what's working.
- Analyzing successful ads and identifying creative patterns that can be scaled.
- Following emerging paid-social and short-form video trends.
Design for attention and conversion
Afina is looking for an editor who understands that a successful paid-social video isn't measured only by how polished it looks.
You'll need to understand direct-response advertising and consumer psychology, using creative decisions to influence metrics such as thumb-stop rate, watch time, CTR, CPA, and ROAS.
The team moves quickly, so you'll also need to be comfortable producing a high volume of creative variations and learning from performance data.
AI-powered creative production
AI is already part of the creative workflow at Afina.
You'll use AI tools across areas such as creative production, editing, scripting, voiceovers, and content generation, combining traditional editing skills with newer AI-assisted workflows.
The role is particularly relevant for video creatives interested in how AI can accelerate experimentation and increase the volume of ideas that can be tested.
What they're looking for
You should have 2+ years of experience editing advertising creative for DTC or e-commerce brands, supported by a portfolio that demonstrates performance-driven video work.
You'll need:
- Strong video editing and storytelling skills.
- Experience creating paid-social content.
- Knowledge of direct-response marketing.
- A strong understanding of hooks, pacing, retention, and conversion.
- Experience with Meta, TikTok, Instagram Reels, and similar short-form platforms.
- Experience incorporating AI tools into creative workflows.
- The ability to produce and iterate creative quickly.
- Proficiency with tools such as Premiere Pro, After Effects, CapCut, or similar software.
You'll stand out if...
Experience producing campaigns for 8-figure or larger e-commerce brands will be particularly valuable.
Afina is also interested in candidates with motion graphics or animation skills, experience creating UGC-style advertising, and strong copywriting instincts for hooks and scripts.
Understanding performance metrics such as CTR, CPA, hook rate, hold rate, and ROAS will help you work more effectively with the company's growth and media-buying teams.
Why Afina
You'll join a rapidly scaling e-commerce company where creative work has a direct connection to business performance.
Afina offers competitive compensation, bonuses, potential equity upside, remote flexibility, employee product discounts, and opportunities to grow as the company expands.
You'll have significant ownership over your work and the opportunity to create advertising seen by millions of people.
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