Product Designer | AllTrails

AllTrails is hiring a Product Designer to create consumer experiences used by millions of people to discover and enjoy the outdoors.

This role combines strong product and interaction design with something increasingly visible in modern design teams: AI fluency and the ability to use code as part of the creative process.

You'll work across iOS, Android and web, taking ideas from early exploration through launch and learning from how they perform once they're in users' hands.

What you'll be designing

You'll work within cross-functional teams to identify opportunities and turn them into shipped product experiences.

Your work will include:

• Designing and iterating consumer-facing product features
• Exploring behavioural loops that encourage participation and retention
• Creating experiences around sharing, challenges, achievements and user-generated content
• Communicating the value of AllTrails membership across different markets
• Using interaction and motion to provide feedback and guide attention
• Contributing to and extending the AllTrails design system
• Taking projects from concept through launch and post-release learning

There's a strong community dimension to the role. AllTrails is particularly interested in designers who understand how product mechanics can encourage people to participate, contribute and return.

AI and code are becoming part of the design process

AllTrails specifically wants a designer who can use AI tools and front-end code as creative and prototyping tools.

AI fluency here goes beyond simply knowing how to use ChatGPT. You'll be expected to create effective prompts, provide useful context, critically evaluate generated outputs and iteratively guide AI toward higher-quality product solutions.

Experience building AI-native products, agentic workflows or multimodal interfaces is also considered an advantage.

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What AllTrails is looking for

You should have approximately 2–4 years of professional Product Design experience, ideally working on consumer digital products across mobile and web.

Strong candidates will bring:

• Experience researching, designing and shipping digital product features
• Strong visual, interaction and motion design judgment
• Experience taking ideas from concept through release
• Ability to learn from product performance after launch
• Confidence using technical tools, code and prototypes during exploration
• Strong design systems thinking
• Practical AI fluency
• Experience balancing speed with long-term product consistency

AllTrails also values designers with a visible digital presence and experience engaging or growing online communities.

Experience that could help you stand out

Additional strengths include:

• Experience designing subscription products
• AI-native product design
• Agentic workflows
• Multimodal interfaces
• International product experience
• Illustration and visual storytelling skills
• Experience designing for online communities

And given the product, genuinely enjoying activities such as hiking, running, camping or climbing could give you useful first-hand understanding of the people you're designing for.

Working at AllTrails

The benefits package includes unlimited PTO alongside company holidays, health, dental and vision coverage, paid parental leave and a 401(k) match.

Employees also receive a remote-work stipend and an annual learning allowance for professional development.

AllTrails runs company-wide no-meeting days once a month, giving the team dedicated time to use and improve the product.

Location

This is a U.S.-based remote position.

AllTrails has a preference for candidates based in or around:

• San Francisco
• Portland
• Seattle
• Denver
• New York City

Employees in these areas have opportunities to meet through coworking sessions, local gatherings and company activities. San Francisco-based employees are strongly encouraged to work from the office one day per week.

Salary

The advertised base salary range is:

$85,000–$110,000 per year

Final compensation will depend on factors including the candidate's skills, experience and location.

Portfolio

Your portfolio should demonstrate more than polished final screens. For this position, strong case studies would show product thinking, interaction quality, experimentation, iteration and how your work performed after launch.

Experience showing how you've used prototypes, code or AI during the design process could be particularly relevant for this role.