Senior Brand Designer – Brand Foundations

About the Senior Brand Designer Role

This remote Senior Brand Designer opportunity is ideal for designers who enjoy building systems, not just assets. At Kraken, you'll help define the visual foundations that support multiple global brands, creating scalable design systems, brand guidelines, and AI-ready creative frameworks.

Working closely with Product, Marketing, and Design teams, you'll shape how brand experiences evolve across digital products, emerging AI workflows, and new customer touchpoints.

What You'll Do

• Own and evolve brand guidelines, design systems, component libraries, templates, and creative assets.
• Build scalable visual identity systems used across multiple products and teams.
• Define how the brand adapts across AI-generated content, motion, and emerging digital experiences.
• Partner with Product, Marketing, and Design teams to improve brand consistency at scale.
• Create documentation and reusable resources that enable teams to produce high-quality creative work.
• Translate complex fintech and crypto concepts into clear, accessible visual communication.
• Lead collaborative design reviews and help establish brand best practices.
• Explore how AI-powered creative tools can strengthen brand operations and workflows.

What We're Looking For

• Extensive experience in Brand Design within an agency, in-house team, or both.
• Strong portfolio demonstrating scalable visual identity systems and brand thinking.
• Expertise in visual identity, brand systems, typography, layout, and digital design.
• Advanced proficiency with Figma and Adobe Creative Suite.
• Experience collaborating with cross-functional product, marketing, and design teams.
• Strong communication, presentation, and strategic thinking skills.
• Ability to solve complex design challenges through systems thinking.
• Interest in fintech, crypto, and the future of digital products.

Nice to Have

• Motion Design experience.
• Experience working with AI-powered creative tools and AI-native design workflows.
• Background in fintech, Web3, blockchain, or enterprise software.
• Experience building multi-brand design systems.
• Passion for exploring how AI is transforming modern brand design.

Benefits

• Fully remote position.
• Opportunity to shape the visual identity of a globally recognized fintech company.
• Work on large-scale Brand Design Systems used across multiple products.
• Influence the future of AI-powered creative operations.
• Collaborate with world-class Product, Design, and Marketing teams.
• Fast-paced environment with significant ownership and creative impact.