Senior Web Designer

Betterworks is seeking a Senior Web Designer to support the marketing team on a contract basis. This role focuses on designing the user experience and visual elements for the marketing website and digital campaigns. You’ll ensure interactions are engaging, intuitive, on-brand, and optimized for conversions. You’ll collaborate closely with developers, the Creative Director, marketers, and other stakeholders.

Key Responsibilities

• Lead UX and visual design for the marketing website, landing pages, and digital campaigns.
• Translate marketing goals and brand guidelines into user-focused, high-converting designs.
• Design responsive layouts and components for desktop and mobile devices.
• Partner with developers to ensure accurate and efficient implementation of designs.
• Maintain and evolve a scalable design system.
• Apply UX best practices, conversion optimization principles, accessibility standards, and SEO-friendly design.
• Conduct usability testing and iterate based on feedback.
• Collaborate closely with the Creative Director to maintain a consistent brand experience.

Requirements

• 4+ years of professional UX or web design experience, with a portfolio demonstrating marketing websites and landing pages.
• Proficiency in design tools such as Figma, Sketch, or Adobe XD.
• Experience designing for conversion optimization and lead generation.
• Strong understanding of responsive and mobile-first design principles.
• Experience collaborating with developers to implement designs.
• Familiarity with HubSpot CMS or similar platforms is a plus.
• Knowledge of accessibility (WCAG) standards and SEO-friendly design practices.
• Strong collaboration skills and experience working with distributed teams.
• Video editing or motion design experience is a bonus.

How to Apply
Submit your portfolio along with a short introduction.

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