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Define the visual identity of the next generation of digital finance
Kraken is looking for a Senior Brand Designer to shape the visual identity of Krak, its modern money app designed to help people earn, send, and spend money effortlessly around the world.
In this role, you'll lead brand evolution across marketing, product launches, digital experiences, and campaigns while building scalable creative systems that support rapid global growth. Working at the intersection of brand, motion, AI, and design systems, you'll help create a consistent and memorable experience across every customer touchpoint.
What you'll do
As a Senior Brand Designer, you'll lead the creative direction of the Krak brand while designing scalable assets for global campaigns.
Your responsibilities will include:
- Leading the evolution and execution of Krak's visual identity across all customer touchpoints.
- Designing creative assets for product launches, websites, email campaigns, social media, paid marketing, and App Store listings.
- Creating and maintaining scalable brand systems, Figma libraries, templates, and reusable design resources.
- Producing illustrations, 3D assets, motion graphics, and animations that bring the brand to life.
- Building localization-ready creative systems for international campaigns.
- Leveraging AI tools to accelerate creative exploration and production workflows.
- Collaborating with marketing, product, and creative teams to deliver consistent, high-quality brand experiences.
- Continuously improving creative processes through automation and scalable design solutions.
What they're looking for
The ideal candidate will have:
- 5+ years of experience in Brand Design.
- Experience working in fintech or leading creative agencies supporting fintech products.
- A portfolio demonstrating exceptional visual design, creative thinking, and brand storytelling.
- Strong expertise in typography, color, layout, and composition.
- Experience building design systems and scalable creative assets in Figma.
- Motion design, illustration, and 3D design skills.
- Experience using AI tools within creative workflows.
- Excellent communication and presentation skills.
- Ability to manage multiple projects in a fast-paced environment.
Why join Kraken?
Kraken has spent more than 15 years building financial technology that supports a more open and accessible global financial system. As part of the Krak team, you'll help define the visual language of a next-generation money app while working on global campaigns, product launches, and innovative fintech experiences.
This is an opportunity to combine brand strategy, creative storytelling, AI-powered workflows, and modern design systems in one of the world's leading crypto and fintech companies.
Benefits
- Fully remote opportunity.
- Opportunity to shape the visual identity of a global fintech product.
- Work across branding, product marketing, motion, illustration, and AI-powered creative workflows.
- Collaborate with multidisciplinary teams in a fast-paced environment.
- High ownership with opportunities to influence creative direction at scale.
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