UX Copywriter

Bask Health is looking for a UX Copywriter to make complex healthcare and software experiences easier to understand, navigate and trust.

This is a product role rather than a traditional marketing copywriting position. You'll work directly with Product Design, Product, Engineering and Research, shaping the language users encounter throughout Bask's telehealth platform.

The scope is broad: everything from buttons, forms and error messages to patient onboarding, treatment journeys, subscriptions and AI-powered interactions.

What you'll be working on

You'll own product language across experiences used by two very different audiences: healthcare businesses operating through Bask and the patients interacting with the digital care services those businesses provide.

Your work may include:

• Writing UX copy for onboarding, navigation, forms, settings and dashboards.
• Creating clear language for errors, confirmations, empty states and notifications.
• Improving patient experiences across account creation, intake, checkout and order management.
• Writing for subscriptions and ongoing care journeys.
• Simplifying complex operational workflows used by healthcare teams and providers.
• Developing terminology for new features, statuses, actions and concepts.
• Improving information architecture, hierarchy and navigation through language.
• Working directly in Figma alongside Product Designers.
• Reviewing copy across responsive layouts, different product states and edge cases.

The objective isn't to produce more words. It's to give users exactly the information they need to understand what's happening and confidently decide what to do next.

Content as part of product design

At Bask, writing isn't treated as something added after an interface has already been designed.

You'll join the product process early and work with designers to determine whether language can solve a usability problem — or whether the underlying experience itself needs to change.

That could mean questioning an interaction, simplifying a workflow, changing information hierarchy or removing unnecessary content altogether.

You'll also collaborate with Product Research to understand how users interpret instructions, terminology and product concepts, then use research, feedback, experimentation and product data to improve the experience.

Build a scalable content system

A major part of the role is creating consistency across a growing product.

You'll help establish:

• Voice and tone guidelines.
• Terminology and naming conventions.
• Grammar and writing standards.
• Reusable error-message patterns.
• Confirmation and system-feedback patterns.
• Content for permissions and destructive actions.
• Standards for empty states.
• Scalable UX writing guidelines.

The goal is to create a system that allows teams to produce consistent product experiences without requiring a UX writer to manually review every individual string.

UX writing for AI experiences

AI is also becoming part of Bask's product experience.

You'll help define how the platform communicates through AI-powered features, including:

• Prompts.
• Generated content.
• Recommendations.
• Explanations.
• Confirmations.
• Conversational experiences.

Bask also expects you to use AI tools within your own workflow to accelerate exploration, iteration and content audits.

The important distinction is judgment: you'll need to recognize when AI-generated language might be technically correct but still confusing, generic, inappropriate for the situation or inconsistent with the wider experience.

What they're looking for

Bask Health is looking for someone with professional experience in UX Writing, Content Design, Product Writing, UX Copywriting or a closely related discipline.

You'll need:

• A portfolio showing how your writing helped solve real UX and product problems.
• Exceptional written English.
• Ability to explain complex concepts using concise, precise language.
• Strong understanding of user-centered design.
• Knowledge of interaction design, information architecture and user flows.
• Experience writing across complete product journeys rather than isolated screens.
• Ability to quickly understand complex products and domains.
• Strong judgment around content hierarchy and progressive disclosure.
• Ability to adapt tone to different situations while maintaining a consistent product voice.
• Experience collaborating with Product Designers, Product Managers, Engineers and Researchers.
• Confidence working directly in Figma.
• Strong attention to detail.
• Comfort working in a fast-moving product environment.
• Experience incorporating AI into a professional writing workflow.
• Ability to critically evaluate AI-generated content rather than treating it as finished copy.

Experience that could give you an advantage

Bask is particularly interested in candidates with experience in areas such as:

• B2B SaaS.
• Healthcare or telehealth.
• Fintech.
• Marketplaces.
• Regulated digital products.
• Consumer and B2B experiences.
• Content design systems.
• Terminology libraries.
• Localization.
• Email, SMS and push notifications.
• Conversational interfaces.
• AI-powered products.
• Accessibility and inclusive content.
• Frontend development concepts and how product copy is implemented in code.

Healthcare experience could be particularly relevant because language in this environment needs to balance clarity, accuracy, trust and compliance.

What success looks like

Success in this position means users experience Bask as one coherent product, regardless of which workflow or feature they're using.

Over time, you should help the organization establish more consistent terminology, involve content earlier in product development and make complex experiences easier to understand.

Errors and edge cases should receive the same level of consideration as primary journeys, while reusable patterns and AI-assisted workflows should allow the content system to scale without sacrificing quality.

The ultimate objective is straightforward: users shouldn't need to think about whether the UX writing is good. They should simply understand what they need to do.

Develop your skills for AI-powered product experiences

This role specifically combines UX writing, AI-powered interactions and the critical evaluation of AI-generated content.

Designlab's AI Product Design Certification is designed for experienced UX and Product professionals who want practical experience working with AI throughout the product design process, including AI-powered experiences and rapid prototyping.

It can be particularly relevant for designers and content professionals looking to understand how AI changes the way digital products are researched, designed and tested.

Explore the AI Product Design Certification →

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About Bask Health

Bask Health develops technology for companies building and operating modern telehealth services.

Its platform supports digital healthcare experiences across areas including patient onboarding, clinical workflows, prescriptions, payments, subscriptions, fulfillment and ongoing care — creating a complex environment where clear product language can directly affect how users understand and navigate their healthcare experience.