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Guidebook provides an intuitive, no-code platform for creating mobile apps for events, training, onboarding, and more. Their mission is to empower event organizers and build better experiences through technology. They emphasize balance, collaboration, and a strong team culture.
Main Responsibilities
- Lead the redesign and rebuild of Guidebook’s marketing site using Webflow
- Maintain and improve the site long-term, including technical SEO and performance
- Build landing pages and support marketing campaigns
- Manage and update the company blog on WordPress
- Support martech tools and integrations (Marketo, Chili Piper, etc.)
- Collaborate with marketing, sales, and product teams in structured two-week sprints (Jira)
- Translate design work into measurable improvements in conversion, SEO, and engagement
- Contribute to visual assets for web, social, and paid campaigns
Required Skills
- 3+ years of digital/marketing design experience
- Strong portfolio of Webflow work (including design systems and marketing sites)
- Proficiency in HTML, CSS, JavaScript
- Understanding of technical SEO and UX optimization
- Experience in B2B or SaaS environments
- Comfortable analyzing data and iterating designs based on performance
Bonus Skills
- Experience with Google Tag Manager
- Previous roles in smaller B2B/SaaS teams where you managed multiple functions
- Experience with marketing tools like Marketo and Chili Piper
Key Milestones
Within 3 months
- Audit the site and suggest UX, SEO, and design improvements
- Launch your first landing pages
- Understand brand, tone, and web structure
Within 6 months
- Fully own the Webflow site and WordPress blog
- Launch campaign pages, A/B tests, and optimize performance
- Build reusable design components and streamline workflows
Within 12 months
- Demonstrate clear impact on SEO, conversion rates, and engagement
- Help evolve the brand voice and systematize web design processes
- Become the go-to person for marketing design across the team
Benefits
- 100% employer-paid medical, dental, vision
- Unlimited vacation
- 401K with matching
- Stock options
- Annual company retreat
- Workstation customization budget
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